Everybody wants to be #1 ranking on Google. But Google gets smarter year over year.

Here are the results of the freshest research by SEMrush.

They analyzed the TOP 100 positions for 600K keywords and unearthed the TOP 10 most important ranking factors from 0 (not important) to 10 (very important):

#1. Direct website visits: 10 (most important)

#2. Time on site: 9

#3. Pages per session: 8 (TOP 3 results have 3-3.5 pages seen per session)

#4. Bounce rate: 7 (TOP 3 results have 49% bounce rate)

#5. Total referring domains, backlinks, referring IPs, follow-backlinks: 6

#6. Content length: 5

#7. HTTPS: 4

#8. Total anchors: 3

#9. Keyword in anchor, body, title, meta, density: 2

#10. Video on page: 1