Diego Chacon decided to A/B test what specific format of the same offer (video, PDF or web content) can incentivize more leads to convert.
There’s a big chance that it’s video. We hear a lot about its power + they say people don’t like reading…
So let’s look at the results of the A/B test…
Control variable: Video
Web content: +24% more leads (Oops)
PDF: +34% more leads (Oo)
It looks like video is not so powerful as an incentive. 🙂
And it also looks like… people do like reading. 😉
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