38% opt-in rate from a product page

On an ebook product page an author added a popup that converted into opt-ins at a whopping 38.4%.

Here are the details:

1. The pop-up appeared 15 seconds after a visitor viewed the product page.
2. It offered the first chapter of that book for free.

38.4% of people left their email!

That’s a perfect way to nurture them and boost sales – and even promote your next book/product.

Source: sumo.com/stories/pop-up-examples