The guys from SlugBay had a problem with low conversion rates.
But eventually they were able to:
1. Increase CTR of their ads by 2.3 times.
2. Boost conversions into leads by 3.2 times.
Here’s how:
1. They segmented their audience into 13 different categories.
2. Created dedicated landing pages with distinctive value propositions for each segment.
3. Launched an ad campaign on Facebook to target those audiences.
After this experiment they uncovered an audience segment that generated:
+ 2.3 times higher CTR.
+ And converted into leads at a 3.2 times higher rate!
After that, the team focused their product only on this highest performing audience.
Source: medium.com/slugbay-blog/from-0-to-0-0-1-899ebbf54d87
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