40.2% conversion rate (CR) from cold traffic

Facebook ads are so powerful, but it costs so much money and months to test numerous ideas and find your positive ROI.

Here’s a trick that allowed Peter Visser to see a whopping 40.2% conversion rate from cold traffic on an audience of 1 million.

The formula:

1. Find the ‘guru’ of the industry. This could be a magazine, a book, or a TV series.

2. Find out what the most common question is, and then answer it. Here is an example:
Download 7 [guru] Strategies to [benefit].
So let’s say your target market is moms who want to go to college, you’d say something like “Download 7 [guru] Strategies To Get College Funding – Plus: How to Do It With Kids”

3. When creating your ad and defining your targeting, pick ‘people who have shown an interest in [guru]’ AND ‘moms who have no higher education’.

That’s it.