A shopping club with 4+ million monthly visits experienced one of the biggest problems of every e-shop – cart abandonment.
It took you so much money and effort to acquire those leads, to make them browse and choose the products they like and then … you lose them on the final step. It’s so frustrating.
But they managed to apply an approach that decreased their cart abandonment rate by 42%!
What‘s the approach:
They placed an exit-intent cart overlay that highlights urgency by emphasizing scarcity of products placed in cart.
Particularly, they added these phrases to their exit-intent overlay (you can add them today):
+ It’s almost yours! Only one step left
+ We can not guarantee the availability of goods if you don’t place an order now.
+ One visitor ordered products from your shopping cart right now
Result: 42% lower cart abandonment
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