McGaw ran an interesting and funny A/B test:
1. Original (a shaved male model showing off a product)
2. Variation (a bearded male model showing off a product)
Result: the bearded model increased the cart adds by +49%. 🙂
Does it mean you need to add a beard to all your models using this funny Beardify app? 😉
No, it means your models should look as similar to your target audience as possible.
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