MidasMedia managed to boost their revenue from Google Shopping by +192%, and profits by around 300%!

How did they do it?

1. They analyzed data and found that 8-9-word long search queries (product specific) generate on average +300% more revenue.

So they started to bid high against these terms.

2. Then they remarketed ads to those who:

Viewed basket, didn’t commit to purchase

Viewed a high ‘detail-view’ to checkout-rate product

Viewed website for over 4 minutes in one session

Viewed site in the past 5, 10 and 15 days

Viewed site from high converting location

Viewed site from high converting device

Viewed site and in top lifetime value segment

3. Then they segmented their data by mobile devices, gender, age, geography and found who generates the highest RoI. Then – focused their ads specifically on the most valuable segment.

4. They found that time and day of the week when their ad is displayed, heavily influence their RoI.

So they regularly calculate data and get something like this:

Then they created scripts that automated bidding across this custom schedule.

Boom: 4 times more profit from Google Shopping!