+50% in conversion in 2 days (study)

Ex Growth Lead at Pinterest, Casey Winters, shared one experiment that took 2 days to implement but results were incredible – a 50% improvement in conversion rate.

Here’s what they did.
Before requiring you to sign up, they started allowing you to view 25 pins.

Source: simpleweb.co.uk/ex-growth-lead-at-pinterest-casey-winters-on-creating-sustainable-organic-growth/