LogMeIn had a big, mystical problem.
Right after signing up, users saw the button “Download for free”.
But 90% didn’t click it!
Whatever they tried to change with the button, nothing helped.
Then they did this and their conversions increased by 300%!
Here’s how it happened:
1. They decided to ask users “Why haven’t you downloaded the software?”.
2. And got an unexpected answer: “We don’t believe the product is free. It’s too good to be true.”
Ha?!
3. They added a new button below: “Download a free trial of the paid version”.
It made users think: “If there’s a paid version, the free version shouldn’t look ‘too good to be true.’”
Boom!
300% improvement!
Source: medium.com/@bryceyork/insider-secrets-for-high-impact-growth-with-sean-ellis-7b49c3afb561
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