53% of people bounce because of this

According to extensive research by Google, 70% of pages take 7 seconds for visual content to load above the fold.

While 53% of people bounce after 3 seconds of load time.

That means a lot of people (70% probability that you are among them) lose more than 50% of their mobile visitors (= revenue).

A solution can be AMP.

But there is a big problem with it. Your ads and your opt-in pop-ups won’t work on AMP.

Marie Haynes removed AMP as part of her experiment and ad revenue increased by 40%.

So what to do?

Here are 2 free tools that will analyze your website and show you detailed instructions on how to optimize your website for speed:

1. TestMySite by Google

2. GTmetrix