According to extensive research by Google, 70% of pages take 7 seconds for visual content to load above the fold.
While 53% of people bounce after 3 seconds of load time.
That means a lot of people (70% probability that you are among them) lose more than 50% of their mobile visitors (= revenue).
A solution can be AMP.
But there is a big problem with it. Your ads and your opt-in pop-ups won’t work on AMP.
Marie Haynes removed AMP as part of her experiment and ad revenue increased by 40%.
So what to do?
Here are 2 free tools that will analyze your website and show you detailed instructions on how to optimize your website for speed:
1. TestMySite by Google
2. GTmetrix
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