+58% to usability (5 data-driven facts)

According to numerous studies:

1. Web users spend 2.6 seconds scanning a page before focusing on a particular section.

2. Your headline has approximately ~1 second to capture a reader’s attention before being ignored.

3. When the number of words on a web page is cut in half, usability increases by 58%.

4. People will visit a website less often if it is slower than a close competitor by more than 250 milliseconds.

5. The optimal width for text lines should be between 45 and 75 characters.