They know how to stand out

You know that customer support is one of the most important pieces of your long-term success.
But how do you stand out from the crowd and prove you provide a level of service people didn’t even know existed?

Here’s what Nextiva did…
When their customers ask anything (via social networks, email, website, etc), they record a YouTube video answering them personally.

Ha? 🙂
How would you feel if you received that kind of video? 🙂
Would you want to be one of the 68% of customers who quit because a company didn’t care about them? 😉

They can then use those videos as proof of how much they care about their customers.

A week ago I was choosing a hosting provider for my new blog.
I was choosing between #1 and #4 in the list of best of the best.
I was ready to go with #1. But I’ve chosen #4.
Why?
I asked both companies a question.
The level of support of #4 amazed me :).