You want to convert your email subscribers into customers.
But you are afraid to lose them once you start selling.
This company was selling air conditioners.
They were also sending out weather forecasts daily through emails and text messages to their subscribers.
How do you think they decided to send sales emails to buy an air conditioner?
Only when the temperature crossed 75°F (24°C).
60% of those emails and close to 90% of the text messages were opened.
Source: neilpatel.com/blog/how-to-optimize-your-ecommerce-website-for-mobile-devices/
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