Blogging (super valuable + SEO optimized) works really well as an acquisition channel.
But how do you convert those readers into customers of your product/service?
Here’s the framework Alex Turnbull from Groove HQ uses:
1. First a reader converts into a subscriber of new blog post updates.
2. Then an automated drip email campaign gets activated:
Day 1: Welcome email
Day 2: [value] Our TOP 10 most popular blog posts of All time
Day 5: [value] Our TOP 3 guest posts
Day 9: [value] Get $30,000 worth of SaaS tools, free
Day 12: [pitch] Try Groove for free.
Result:
10% of subscribers take advantage of that offer.
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