80% end up purchasing (study)

If you own an online store, from time to time you sell out of something.

That means you lose potential customers who visit your sold out product pages.

“So Suzy Stamps” added one thing to these pages and found that 80% of people who use this thing end up purchasing.

What is this thing?

They just added an opt-in form saying:

“Enter your email address to be notified when this item is back in stock”

Boom! 80% of people who sign up for these emails end up purchasing.

If you have this feature in your ecommerce software, looks like it makes a lot of sense to activate it.

If not – the InStockNotify app has a free trial.