+93% more signups [pricing page study]

Lyyti, an event management software company, had a problem with their pricing page: it was hard for the prospects to decide which pricing plan to choose.

After they applied a few improvements, their conversions into signups were boosted by 93%.

What did was:

1. Displayed the features of all plans.

2. Displayed multiple CTA buttons for the free trial signup pages.

Result: 93% more signups!