You finally managed to create that champion ad with the lowest cost per click and cost per lead! Yeahaa!
But after a while, you find out that only a fraction of those leads convert into paying customers.
Oh, snap.
Meanwhile, according to a study, there is a channel that converts 70% of time.
What is it?
It’s referral.
If you didn’t think of this due to the high cost of an incentive you
need to give away for inviting a referral, look at your ad ROI and think
again. 😉
Maybe there is a reason why Uber is so generous. 😉
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