Adobe’s case study involving several advertisers showed that using this strategy resulted in:

1. A CTR increase by 50%-300%.

2. Reductions in the CPC by 35%.

3. Cost per acquisition improved by more than 250% in some cases.

E-commerce company Nomorerack used the same strategy and saw:

1. Its CTRs increase by 42%.

2. Its CPA decrease by more than 40%.

What is this strategy?

It’s called multi-product Facebook ads.

How to set up multi-product Facebook ads:

1. Automatically. Upload your product catalogue to Facebook Business Manager.

2. Manually. When adding your next ad, scroll down to “Format” and choose “Carousel”.