+55% conversions (simple A/B test)

You probably saw this pretty often, when products sound so smart, trendy, and beautiful … that you have no clear understanding of what they are specifically about.

This is exactly the problem these guys faced.

In this A/B test they managed to increase conversions by 55%.

They tried to A/B test 2 headlines – smart and shiny vs. simple and straightforward:

Control: Affordable, Easy-To-Use Web-Based Contact Manager (CRM)

Variation 1: Get an Easy-To-Use Web-Based Contact Manager (CRM)

Variation 2: 10,000+ Businesses Use Our Web-Based Contact Manager CRM)

Variation 3: Focus On Your Sales and We’ll Organize Your Contacts

Variation 4: The Quickest & Easiest Way To Organize Your Contacts

Result: The simple and straightforward one converted 55% better than the control (variation 4)