Convert 60% of leads (tough niche)

Healthcare is tough.
It is very hard to get prospects on the phone.

Vivek Nanda from Klara shared one tweak that helped them convert 60% of their healthcare leads to a demo call.

How it used to happen…

1. Visitors saw the online ad.
2. Came to the landing page.
3. Submitted their information.
4. Someone from the team reached out to the lead.
5. They scheduled a demo.

Here’s the small tweak that helped convert 60% of their leads…

1. He just removed step #4.
2. While the lead is hot and focused on their website…
after filling out the landing page form…
They immediately redirected the lead to the meeting scheduling tool.

Shorter sales cycle = higher conversions

Source: growthhackers.com/amas/vivek-nanda-head-marketing-sales-operations-klara