68% of people have chosen this (study)

In a study, consumers were asked:
“How would you prefer to receive brand communications?”

Here is what they chose:
#1. Email – 68%
#2. In Stores – 6.9%
#3. Text – 5.6%
#4. Facebook – 4.5%
Etc.

Here’s the most interesting part – breakdown by different generations…

#1 channel chosen by Baby Boomers: Email (73%)

#1 channel chosen by Generation X: Email (71%)

#1 channel chosen by Millennials: Email (62%)

#1 channel chosen by Generation Z: Email (65%)

Oo…
Do you communicate via email with your audience?

Source: www.bluecore.com/blog/millennials-actually-want-brands-engage/