In a study, consumers were asked:
“How would you prefer to receive brand communications?”
Here is what they chose:
#1. Email – 68%
#2. In Stores – 6.9%
#3. Text – 5.6%
#4. Facebook – 4.5%
Etc.
Here’s the most interesting part – breakdown by different generations…
#1 channel chosen by Baby Boomers: Email (73%)
#1 channel chosen by Generation X: Email (71%)
#1 channel chosen by Millennials: Email (62%)
#1 channel chosen by Generation Z: Email (65%)
Oo…
Do you communicate via email with your audience?
Source: www.bluecore.com/blog/millennials-actually-want-brands-engage/
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