There are a lot of people on the Internet who don’t buy online.
They prefer to get everything for free.
And when you buy ads to promote your sales pages, you don’t want to waste money on people who have a 0% chance of converting.
Correct?
I’ve just noticed a targeting option in Facebook Ads that allows you to target your ads only to engaged shoppers.
Here’s how you can find it.
Detailed Targeting → Browse → Behaviors → Purchase behavior → Engaged Shoppers
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