If you just post on your Facebook page, on average, less than 1% of fans will see it.

You can increase your organic reach through paid promotion = the more people engage with your post, the higher your organic reach will be.

But it can cost you a bunch of money.

Here’s how to promote more efficiently – get more engagement for less money:

You need to remarket only to people who like/comment/share your Facebook
posts (this audience will deliver the highest engagement per $1
invested):

1. Go to Facebook Ads Manager – Audiences.

2. Click “Create Audience” in the top left corner.

3. Select “Custom Audience.”

4. Click on the option “Engagement”.

5. Select “Facebook Page” from the menu.

6. Click the “Page” dropdown and select the Page whose engagement you want to retarget.

7. Click the “Everyone who engaged with your Page” dropdown.

8. Choose “People who engaged with any post or ad.”

9. In the “In The past” field, enter 30 days past the engagement.

10. Name your audience.

11. Hit “Create audience.”

12. Target your Facebook ads to this audience.