How to boost your sales by 47% (easy)

We are often so focused on a single CTA in our emails to convert readers into buyers that we forget about one important thing.

AlchemyWorks found that by not using this important thing, you don’t boost your sales by 47%.

What is this important thing?

All links in your emails typically fall into 2 types:
1. Functional links (for example: navigation bar, logo, etc.).
2. Emotional links (your main CTA we are so focused on).

Here’s what AlchemyWorks found after comparing Functional vs. Emotional links and how they affect revenue.

Results:
1. Emotional links generate much more revenue.
2. But when both links are presented in the emails, sales increase by 47%.

Source: www.alchemyworx.com/emailworx/2012/strategy/why-you-should-be-investing-in-functional-links