+47% CTR easy (98% don′t use this)

What drives more conversions:

1. Positive sentiments that focus on the pleasure from the gain.

2. Or negative sentiments that focus on the pain from the loss.

According to a WordStream study:

1. 98% of ads are either neutral or positive in their sentiments.

2. While only 2% are negative.

When comparing positive vs negative back-to-back, 2 studies showed interesting results:

1. A picture of a fat belly, with a focus on getting rid of it, outperformed the one with a slim, beautiful body by 47%!

2. A focus on stopping wasting money outperformed the one on increasing efficiency by 70%!

Looks like just by not following the herd, you can beat 98% of your competitors. 😉