23% opt-in rate from Facebook [+ free tool]

If you’ve ever tried, you’ve noticed that Facebook is tough to convert into emails.

I found 10 Facebook studies that use a method that converts from views to opt-ins at a 23%-64% rate.

Pretty impressive, yeah? 🙂

What’s the method?

It’s a Facebook contest.

Have a look:

This specific example converted into emails at a rate of 38%.

All you need is:

1. An incentive (an ebook, a T-Shirt, a ticket, etc.).

2. A tool. I’ve found one that has a 7-day free trial (enough to run your contest for free).