An eye care company had a 0% chance to attract any organic traffic from Google, as their keywords were extremely competitive…

But:

1. They increased the position on 429 keywords

2. Got a +52.8% year-over-year increase in organic search

3. Saw growth of +333% in revenue year-over-year

How is it possible?

They focused only on local search:

1. Created their page on Google Maps: added photos, a video, description, keywords, address, contact numbers and homepage URL.

2. Added the office’s street address, city name, phone number to the header and the footer.

Boom!

As a result: they captured top positions in local search and boosted their revenue by +333% (every year).