A member of our community from Conversionrate.Store (provides conversion rate optimization – you pay only for actual % growth) shared an awesome study on how they generated +17.5% more leads for Comodo from a landing page that already converted at 49.15%.

How did they do it?

1. Interviewed the clients about their needs, problems, and objections.

2. Discovered:

2.1. Users don’t understand the value proposition.

2.2. Complicated copy with technical language.

2.3. Fear is the key trigger of the purchase decision.

2.4. Users’ questions are not addressed.

3. So they:

3.1. Created a longer landing page, describing the value proposition with examples and addressing users’ questions.

3.2. Got rid of technical language.

3.3. Used the “Pain – More Pain – Hope – Solution – Call to action” copywriting formula.

Pain: ~ 1 Million new viruses are released every day

More Pain: Other solutions allow unknown malware in if it’s not on the “blacklist” of known malware

Hope/Solution: Our Default Deny Platform ™ blocks threats from ever harming you in the first place

Call to action: Find out what unknown malicious malware is hiding on your system with a FREE Forensic Analysis in as little as 15 minutes