You already know that long-form content (over 2.5K words) is better from an SEO point of view.
But maybe it generates worse ROI?
1. Short-form is easier to consume.
2. It’s easier to create too.
Maybe it’s better?
Who knows?
These guys decided to stop guessing.
They wrote short-form and long-form articles for their blog and email subscribers.
Then they compared results.
Here they are:
3 times more Shares for long-form content generated compared to short-form.
8 times more Page Views received from long-form content.
9 times more Leads generated from long-form content.
Source: neilpatel.com/blog/how-to-do-content-marketing-if-youre-dead-broke-and-bad-at-writing/
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