The formula of the best-performing Facebook ads

AdEspresso analyzed 37,259 best-performing Facebook ads and uncovered the formula of the best-performing ads
The formula of the most performing Facebook ad:

1. Headline text and image headline is 5 words long.

2. Post Text: 14 words long

3. Link Description: 18 words

4. Includes words: you, free, because, instantly, new.

5. Best CTR: “Learn More” (a 22.5% higher CTR compared to the TOP #2 – “Sign Up”).

6. Best converting CTA: “Sign Up” (a 14.5% higher conversion rate compared to “Learn More”)