This word increased conversions by 147%. Make sure you have it in your headline or CTA…
They ran an A/B test comparing 2 headlines:
1. How to Start a Blog Now That Gets 100,000s of Readers
2. How to Start a Blog Today That Gets 100,000s of Readers
Result:
“Now” outperformed “Today” by 48%.
They ran another A/B test on another service comparing 2 CTAs:
1. download this contract
2. download this contract now
Result:
“now” increased conversions by 147%
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