Outbrain, a content discovery platform, looked through data on 150,000 article headlines and found that…
A colon or hyphen in the title — indicating a subtitle — performed 9% better than headlines without.
Source: contentmarketinginstitute.com/2011/06/headline-click-through-rate/
How useful was this Growth Hack?
Click on a star to rate it!
Average rating 0 / 5. Vote count: 0
No votes so far! Be the first to rate this Growth Hack.
Add Growth Hack to your lists: