Have you ever created a Facebook ad that only wasted your money?

I’ve been there too. 😉

How about generating an ROI of 400%? Sound good? 🙂

Here’s the Facebook ad that does generate an ROI of 400%:

Why?

1.1. Targeting #1. The ad is targeted on a specific region – Singapore.

1.2. The region is mentioned in the description “.sg” and on the picture.

2.1. Targeting #2. The ad is targeted on a specific interest – SEO.

2.2. The interest is mentioned in the page title, description, and on the image.

3. They utilize power words: you, your, free, download, checklist, now.

4. They use exact numbers to describe benefits: 1st page of Google, save thousands.

5. They address a fear (maybe it’s too complicated for me?) by saying: even if you are not an IT geek.

6. They use an image of a book to overcome Facebook’s restriction on having no more than 20% of the image include text.

7. They use a specific call to action: download for free.