Images Conversion Rate Optimization

What type of image generates the highest conversions? Have a look at the results of this 150K study…

Images play such a big role in conversions…
But we usually have lack of traffic to get statistically significant results.

ConversionVoodoo did this for us.
They utilized their traffic (150,000 unique visitors) to get statistically significant results on what types of images drive the best conversions.

Here are their results:
1. Smiling person, pointing to a CTA: Control.
2. Smiling person, looking forward: -4.33%
3. Excited person, looking forward: +1.72%
4. Excited person, pointing to a CTA: +2.19%

Here are all the images they A/B tested: