Webinar: how to structure it succesfully

Have you ever wonder how to structure a successful webinar?
Here are some insights:

Pre-Webinar:
1. He promotes his webinar (benefits, why-s, what-s, study, tips) every day via email 5 days before the webinar begins.
2. Reminders for a webinar go out at 24 hours, 6 hours, 3 hours, 1 hour, and 15 minutes prior to the webinar going live.
3. On a “Thank you page” after registration for the webinar he shows a short 5-minute promo video + asks to add the webinar to their calendar now.
4. He retargets those who register on Facebook.

Webinar:
1. Introduction. No one believes your success until they have heard your struggle.
2. Content:
2.1. Start with a question
2.2. Ask the audience to type their answer into the chat
2.3. Break the belief and teach the main content point.
2.4. Use a story or case study to reinforce the content point.
3. Transition. Remind people they are still stuck at point A and want to get to point B (which is the outcome they want from your offer).
4. Offer:
4.1. Offer your product as a solution to get them the results you talked about in your content section much faster, without as much wasted time and money.
4.2. Tie features to benefits.
4.3. Bonuses.
4.4. A strong guarantee.
4.5. Case studies to answer the question, ”Will this work for me?”
5. Q&A:
5.1. When answering, he points back to his product as a solution for all questions that are relevant.
60% of his live webinar sales came during the Q&A.

Post-Webinar:
This phase 2x webinar sales.

He sends this email follow-up sequence for attendees who didn’t buy (one email per day):
Email 1: Takeaways-Reviewing
Email 2: Why Most Solutions Will Fail You and Why This is Different
Email 3: Case For/Case Against
Email 4: Case Studies
Email 5: FAQ/Objections
Email 6: 24 hours until close
Email 7: 4 emails: 12 hours until close + 6 hours + 3 hours + 1 hour

Results:
Total Revenue: $13,420
Value Per Registration: $31.07