If you are first to market you will win, right?
Wrong.
Have you ever heard of Microsoft’s Tablet PC?
No? They launched it back in 2001 but failed.
9 years later Apple launched the same concept called the iPad and earned over $150B.
Why?
Microsoft didn’t have the technology-market fit.
A vital technology – wireless internet – didn’t exist at that time.
Other examples of the first-mover technology-market fit:
1. New technology “Personal computer” -> Market requires MacOS, Windows
2. Internet -> Netscape, Internet Explorer
3. Internet became big -> Yahoo, Alta Vista, Google
4. Wireless internet -> Nokia, iPhone
5. Smartphones -> Apps
6. High-speed internet -> YouTube, Netflix
7. Mobile camera -> Instagram
8. Mobile front camera -> SnapChat, Looksery
9. Next new technology -> Your first-mover $Billion company
How useful was this Growth Hack?
Click on a star to rate it!
Average rating 0 / 5. Vote count: 0
No votes so far! Be the first to rate this Growth Hack.
Add Growth Hack to your lists: