+200% to conversions into leads [study]

Did you know that in 2018 you get 2 times more traffic from mobile than from desktop?

It’s grown so rapidly that a ton of people still make this huge mistake – they don’t optimize their landing pages for mobile devices.

String Automotive optimized just a single button for mobile devices and increased conversions into leads by 200%.

What did they do?

They added a single click-to-call CTA above the fold.

Example of a click-to-call CTA: +1 (234) 567-8910

Why it worked so well?

Probably because, according to a study, 61% of people find it extremely important to be able to call the business before making a purchase.