What would you do if you had a cohort of inactive subscribers who hadn’t been seen in over 7 months?
Venngage didn’t know what to do either.
Until they tested a new approach and managed to:
1. Reactivate 9% of their inactive users.
2. Convert 3% to paid plans!
What did they do?
1. Brainstorm webinar ideas and chose a topic that was broad enough to attract their target audience, while still being related to their core offering (an infographic maker).
2. They discovered a suitable topic – virality. And showed the value of their product from a new angle.
3. They invited all inactive subscribers and churned customers to the webinar.
Tada! 9% of them reactivated and 3% converted to paid plans.
What a beauty :).
How useful was this Growth Hack?
Click on a star to rate it!
Average rating 0 / 5. Vote count: 0
No votes so far! Be the first to rate this Growth Hack.
Add Growth Hack to your lists: