According to numerous studies:
1. Web users spend 2.6 seconds scanning a page before focusing on a particular section.
2. Your headline has approximately ~1 second to capture a reader’s attention before being ignored.
3. When the number of words on a web page is cut in half, usability increases by 58%.
4. People will visit a website less often if it is slower than a close competitor by more than 250 milliseconds.
5. Optimal width for text lines should be between 45 and 75 characters.
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