You already know that if you don’t leverage personalization you cut your revenue at least in half.

Unbounce decided to take personalization to extremes.

And their conversions to annual billing increased by 5 times! This is a gigantic jump!

Have you ever experienced such a huge improvement?

No?

Then have a look at where Unbounce added customers’ first names to:

1. To the subject line of their emails. Example: I made you a video, [First Name].

2. To the body copy. Example: Oh, hi [First Name].

3. To their video thumbnail (ask your CTO how to automate this). Example: [First Name], watch me!

4. To their landing pages. Example: [First Name], Save XX% on the New Essential Plan.

Have a look:

Boom! 5 times more conversions to annual billing.