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5x open rate for B2B (study)
521% easier to input credit card from phones
450% increase in sales (A/B test)
4 ways to be interesting to influencers
52%-326% increase (3-step principle)
An immediate 15% reduction in churn (study)
5 simple steps by Dave McClure to 100% focus
81% get motivated by this
9x more sales
Bought for $1 billion in 5 years (how?)
