+58% to CTR [easy-peasy]

You invest hours into making your emails (and your logo ;)) look cool and professional, but sometimes it hurts your conversions.

This is what happened to the guys at Autopilot.
They applied an easy-peasy update and their CTR increased by 58%!

What did they do?

They just reduced their newsletter header height by approximately 200px.
200px!

They were losing 58% of leads just because people didn’t want to waste their milliseconds of life on scrolling 200px down!

Source: blog.autopilothq.com/newsletter-experiments/


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