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He hacked 49% of expo + $100K (smart hack)
+16% open rate (secret hack you don′t know)
From 0 to $100 million in 37 days
From 0 to 1.3 million users (1 hack)
10x higher LTV for lifestyle businesses
+90% from demo to paid [study]
-37% to a cost per lead [study + example]
2.5x more sales without acquiring new users
The 9-word email – a 62.5% response rate
Study: 97% retention rate [2 short tactics]
